Badar is a co-founder of e-commerce platform and Bramerz digital media & marketing company. Bramerz, including its product ventures, were recently acquired by a Portuguese tech company, S4 Digital, where Badar also serves as the global CMO. For over a decade, Badar consulted for Google, Facebook and Twitter as their 1st person-on-the-ground in Pakistan. He currently also serves as an Executive-in-Residence (EIR) for the MS-TME program at SDSB, LUMS and is a founding board member and mentor at several startup incubators & accelerators including NIC Lahore, Plan9, etc.

Badar recently served as the elected Chairman of the Pakistan Software Houses Association (P@SHA). Regionally, Badar was the convenor of the 2022 Asia Pacific ICT Awards (APICTA). Badar brings along more than 20 years of rich and diverse experience having built strong foundations with organizations like SMEDA, ASUSTeK and Nishat Textiles. In his previous life, Badar secured his Master's in Economics & Management from the Lahore School of Economics (LSE).