Ms. Ilyas joined SDSB as a Teaching Fellow in 2020. Prior to LUMS, she has seven years of teaching experience as lecturer at Imam Abdulrahman Bin Faisal University, in Dammam Saudi Arabia. She has taught in the areas of e-business strategy, management, computer and problem solving, brand management and professional responsibility. Ms. Ilyas holds an MBA degree from LUMS (2010) with a concentration in Marketing and Strategy. Prior to teaching, she worked briefly as Product Manager for an internet marketing company in Lahore. She also holds a B.Sc. degree from LUMS (2002) in Computer Science.

Her interests lie in the areas of marketing, strategy, digital business, and entrepreneurship.


Ilyas, M. (2023). A start-up searching for its future move, Published. CRU (No. 23-077-2023-1), Case Research Centre, LUMS.