Asad is a Certified Public Accountant (CPA) with extensive knowledge and experience in assurance and business advisory. He did his MBA in entrepreneurship from University of Wisconsin, Madison with specialisation in analysing business startups and private equity markets. At Madison, Asad represented the school at various venture capital investment and business plan competitions and won numerous awards and grants. He also teamed up with a scientist and wrote a business plan around her proprietary technology which later was launched into a business. Asad was involved in launching Entrepreneurship Association, a not-for-profit organisation funded by the US government, with the mission to provide consulting services to SMEs and business startups. Asad has considerable experience in the areas of financial audit, business valuation, and family business planning and has provided a wide range of consulting services to small and medium businesses in the United States and Pakistan. Currently, he is teaching financial reporting and analysis, mergers and acquisitions, and entrepreneurship to Executive MBA, MBA and BSc. students. He is also involved in providing consulting services to many business startups and NGOs in Pakistan and is involved in coaching and mentoring MNCs and NGOs through Rausing Executive Development Centre (REDC) and Social Enterprise Development Centre (SEDC) at LUMS.

Alam, A. & DAR A. (In Press 2020). SEFAM (Private) Limited: A Credit Evaluation. Asian Journal of Management Cases.

Alam, A. (2016). Where is my Cash?, Published. A Case of Mismanagement of cash in an entrepreneurial venture (CRC 01-517-2016-1), Case Research center LUMS.

Alam, A. & Malik, S. (2019). Special Economic Zones (SEZS) under CPEC – Opportunities for Pakistan's Economic Revival, Published. Case Research Unit, LUMS, LUMS No. 16-318-2019-2, Case Research Unit, LUMS.

Alam, A. & Dar, A. (2018). SEFAM (Private) Limited: A Case of Debt Management, Published. Case Research Center, LUMS, LUMS No. 02-644-2018-1, Case Research Unit, LUMS.

Zaffar, M., Alam, A. & Saeed, A. (2017). Cloud Computing Services & Pakistan, Published. CRC Number 18-264-2017-2, Case Research Centre, Lahore University of Management Sciences.

Zain ul Abidin, S., Alam, A. & Abidin Z. (2016). Where is my Cash?, Published. CRC No. 01-517-2016-1, Case Research Center, LUMS.

Alam, A. (2016). Essentials of Financial Statement Analysis, Published. CRC No: 01-004-2016-2, Case Research Center, LUMS.

Alam, A. (2014). Statement of Cash Flows: Preparation, Analysis & Linkages, Published. CRC Number 01-002-2014-2, Case Research Centre, Lahore University of Management Sciences.

Alam, A. (2013). Measurement of Tangible Long-Term Assets under International Accounting Standard 16 in the Airlines Industry, Published. CRC Number 01-001-2014-2, Case Research Centre, Lahore University of Management Sciences.

Alam, A. (2011). Rozan: The need to become self-sustained, Under Review. SEDC.

Alam, A. (2010). Aabroo: Fundraising strategy for an NGO, Under Review. SEDC.

Alam, A. (2009). HANDS: Budgeting for a project, Under Review. SEDC.

Alam, A.

Alam, A.